Published on:

13th Mar 2024

Transforming the State of Small Business with Michael E. Gerber

Are you working at a job, or are you working at building a business that will be worth enough to sell someday?


Michael E. Gerber is the author of the NY Times mega-bestseller for two consecutive decades, The E-Myth Revisited, and nine other worldwide best-selling E-Myth books. For over 40 years, Michael has been impacting the lives of small business owners as one of the world's most renowned small business thought leaders.


With 34 books in his name, Michael is a rockstar author who describes his success with The E-Myth Revisited a complete accident. He knew how to sell encyclopedias, and he quickly learned how to sell systems for any company. The true product of a business is the business itself, and therein lies the secret of success. Instead of trying to reinvent everything all the time, the basics of business are the same across the board. Companies succeed when they have their basics covered.


Michael shares the success of McDonald’s, what he calls the most successful small business in the world. It’s not the culture of a company that creates the success, it’s the approach to developing people in a way that they know the story, the vision, and the values of a company and can deliver it to customers over and over again.


In business, practice absolutely makes perfect. The experience of practicing creates a ritual, and that ritual leads to mastery. When companies can master their offerings in a way that can be delivered flawlessly to their customers, they will find success.


Interview Links:

Michael E. Gerber



Growth Navigator Coaching

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter.com Short List (use code scaleup)


Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.


Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.


We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.


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About the Podcast

Scaling Up Business Podcast
Scaling Up Business is all about how a few companies make it...and why the rest don’t. Our podcast shows are drawn from the lessons of our coaching clients, coaching partners, and the leading authors that contribute to our Conferences and the Scaling Up best selling book by Verne Harnish, and the Team at Gazelles.

We’ll share practical tools and techniques for building an industry-dominating business. These approaches have been honed over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities that come with scaling up a venture.

We want to turn what can feel like an anchor, into the wind at your back — helping you create a business where the team is engaged; the customers are doing your marketing; and everyone is making money.

Each episode of the Scaling Up Business show focuses on one of the four major decision areas every company must get right: People, Strategy, Execution, and Cash. We'll share the tools and methods that have been used by more than 40,000 firms around the globe to scale their companies successfully -- many to $1 billion and beyond.

Running a business is ultimately about freedom. The Scaling Up Business show tells leaders how to get their organizations moving in sync, to create something significant, and still enjoy the ride.

About your host

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William Gallagher