Episode 552

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Published on:

14th May 2024

Listening for Yes in what THEY want

In this episode, the emphasis is on the need for a yes response to our investment pitches, sales, hiring, and project assignments. Bill highlights the crucial need for hearing "yes" more frequently to facilitate growth and scaling in business. He introduces a simple, transformative approach to increase the likelihood of getting affirmative responses without necessarily changing one's appearance or demeanor. The key, according to Bill, lies in focusing on and addressing what the other party wants.

Bill elaborates on the strategy of tailoring pitches and proposals to align with the interests and desires of the person you're engaging with. He advises speculating about the other person's wants and framing your proposition around how it fulfills those wants, thereby making the conversation more about them and less about you. This approach fosters a more connected and meaningful dialogue, increasing the chances of a positive outcome. Bill underscores the importance of listening deeply and showing genuine interest in the other person's perspective, suggesting that this mindset shift towards empathy and understanding can significantly enhance the effectiveness of your interactions and negotiations, ultimately leading to more successful business ventures.

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About the Podcast

Scaling Up Business Podcast
Scaling Up Business is all about how a few companies make it...and why the rest don’t. Our podcast shows are drawn from the lessons of our coaching clients, coaching partners, and the leading authors that contribute to our Conferences and the Scaling Up best selling book by Verne Harnish, and the Team at Gazelles.

We’ll share practical tools and techniques for building an industry-dominating business. These approaches have been honed over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities that come with scaling up a venture.

We want to turn what can feel like an anchor, into the wind at your back — helping you create a business where the team is engaged; the customers are doing your marketing; and everyone is making money.

Each episode of the Scaling Up Business show focuses on one of the four major decision areas every company must get right: People, Strategy, Execution, and Cash. We'll share the tools and methods that have been used by more than 40,000 firms around the globe to scale their companies successfully -- many to $1 billion and beyond.

Running a business is ultimately about freedom. The Scaling Up Business show tells leaders how to get their organizations moving in sync, to create something significant, and still enjoy the ride.

About your host

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William Gallagher