Guarantee Catalytic Mechanism
What is your guarantee? When you put your money where your mouth is, you lock in your brand promise. A guarantee can also serve as a catalytic mechanism that keeps your team focused on the right things and rewards the right behavior.
Whether it’s a money-back guarantee or rewards for improvement, your strong guarantee serves as a bounty for the promise you have made. Make it big and make it strong to make it effective.
Bill’s guarantee is that if you are unhappy with his team’s work at any point you can apply a credit on your next invoice and leave the program that you’re in. A guarantee is a powerful tool that lets people know that you are serious about their satisfaction.
Resources:
Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)
Recruiter.com Short List (use code scaleup)
Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.
Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.
We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.
Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.
