Gain the Advantage by Leveraging the Voice of Your Customer — Mark Allen Roberts
How many of your strategy problems could be solved if only you knew what your customers have to say about your business?
Mark Allen Roberts is the CEO and Founder at OTB Solutions, a Certified Scaling Up Coach, and a data-driven sales growth expert with over 37 years of experience in helping manufacturing CEOs and business leaders strategically drive explosive growth in revenue, profits, and shareholder value.
Once Mark tasted the satisfaction of finding and solving customer problems — and turning a 10 million dollar business into a 300 million dollar sale as a result — he was hooked. As a scaling coach, he has helped myriad companies solve their problems by doing one simple thing. Too many salespeople focus on their generic sales pitch when really, they need to be asking better questions and figuring out how to solve their customers’ problems.
Talking to the customer about brand promise generalities is not enough. Effective problem solvers identify the needs that their customers have and then highlight those solutions in ways that are credible to their target audience.
It doesn’t matter how busy you are, or how hard this work may sound. If you are willing to put in the time and effort to actually talk to your customers, uncover their needs with effective questions, and find solutions to those needs, you will find the success that is waiting right in front of you.
Interview Links:
Resources:
Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)
Recruiter.com Short List (use code scaleup)
Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.
Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.
We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.
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