253: Dan McGaw — Leverage Your Marketing Data
Feel like you’ve thrown money at marketing and have no idea what the ROI was on it? How many times have you felt like you were spinning your wheels and like your marketing dollars weren’t going as far as they could? Today’s guest knows how to spend your marketing dollars wisely to get the results you’re looking for.
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.Io, an analytics and marketing technology consultancy firm. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States Department of State, where he had the privilege to advise the government, universities, and private corporations on how to build entrepreneur ecosystems.
Dan has been an entrepreneur since he was 13 years old. He makes a good employee too, but not a lot of CEOs like him too much because he’s always trying to take their jobs or make the process better. Entrepreneurship is all Dan knows and he has worked with companies like Kissmetrics and CodeSchool in the marketing department.
It’s incredibly important to try and reduce the barrier to entry in whatever product you’re working on. However, in today’s day in age, you can find a wide array of tools that can help simplify this process down and get your customers going from point A to point B in a seamless way.
It might sound complicated, but it really isn’t! You can actually hire a web developer online, either through Upwork or Fiverr, and they can go in on the backend and connect the tools you need to keep tracking all within one dashboard.
The most important thing is as long as your marketing automation tool knows who has visited a page, you can take that URL and show it to that same visitor within an email campaign. This means that whenever someone goes to your site, you can send them more customized emails based on their unique preferences.
Interview Links:
Sponsored by: Sweetprocess.com
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