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Published on:

23rd Sep 2020

226: Bill Flynn — Neurology and Leadership

What can you learn about neuropsychology that can help you become a better leader? Today’s guest has used neuropsychology throughout his career as an entrepreneur and has accelerated his growth as well as become a better executive, coach, and leader because of it.

Bill Flynn has more than 30 years of experience working for and advising hundreds of companies, including startups, where he has a long track record of success. He is the author of, Further, Faster: The Vital Few Steps That Take the Guesswork out of Growth, which dives into how to effectively scale quickly by leading with the emotional brain in mind.

Bill had his hand in 10 startups over 25 years. He didn’t found them; he came in to help scale them. He’s been through 2 IPOs and 7 acquisitions. Throughout his career, he was a sales and marketing guy and as he was striving to be better in his career, he discovered neuroscience. When he started applying what he learned, he became the number one or number two sales guy wherever he went.

What is neuroleadership? It’s all about leading with the brain in mind. At the end of the day, people are crazy. We are all a little nuts and we're highly impulsive, irrational, and emotional beings. If you don’t understand that as a leader, you’ll never be as good as you possibly could be.

How many times have you heard, “We need to talk”? What response does this generate in your brain when this happens? Chances are, when you’re sitting down across from the person who “needs to talk” you’re incredibly stressed and in a flight-or-fight mode. You’re not ready to listen and you’re not ready to improve. Yet, leaders do these kinds of things to their teams all the time!

By understanding how the mind responds and reacts to things and how you say those things, you can cater to those reactions ahead of time and get the most out of your people the fast-tracked way.

 

Interview Links:

Catalystgrowthadvisors.com

Further, Faster: The Vital Few Steps That Take the Guesswork out of Growth, by Bill Flynn

Bill on LinkedIn

 

Resources:

Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

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About the Podcast

Scaling Up Business Podcast
Scaling Up Business is all about how a few companies make it...and why the rest don’t. Our podcast shows are drawn from the lessons of our coaching clients, coaching partners, and the leading authors that contribute to our Conferences and the Scaling Up best selling book by Verne Harnish, and the Team at Gazelles.

We’ll share practical tools and techniques for building an industry-dominating business. These approaches have been honed over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities that come with scaling up a venture.

We want to turn what can feel like an anchor, into the wind at your back — helping you create a business where the team is engaged; the customers are doing your marketing; and everyone is making money.

Each episode of the Scaling Up Business show focuses on one of the four major decision areas every company must get right: People, Strategy, Execution, and Cash. We'll share the tools and methods that have been used by more than 40,000 firms around the globe to scale their companies successfully -- many to $1 billion and beyond.

Running a business is ultimately about freedom. The Scaling Up Business show tells leaders how to get their organizations moving in sync, to create something significant, and still enjoy the ride.

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William Gallagher