Episode 558

full
Published on:

12th Jun 2024

Transforming Your Company Culture with Pam Nemec

What are some tangible ways entrepreneurs, CEOs, and business owners can shape their company culture and brand identity in ways that foster customer loyalty?

In this episode, Bill Gallagher and Pam Nemec have a wide-ranging conversation about values, respectful communication in leadership, and successful brands.

Pam Nemec is a leader in brand culture and celebrated for her transformative impact on organizational development. In HR, brand communications, and public relations, Pam has revolutionized the way companies nurture their internal cultures, leading to extraordinary customer experiences. Now at the helm of her own consultancy, Pam believes that exceptional brands are built from the inside out, guiding organizations to create vibrant internal cultures that power their success.

Key topics that Bill and Pam Nemec explore in this episode:

- Pam shares her experience growing up with Whataburger, a restaurant chain, and then working in the company’s HR, culture, and branding.

- Pam’s mission: to help CEOs create cultures that drive performance by connecting with employees and customers.


- Creating brand nostalgia and connection through storytelling and empathy.


- The lost art of finding a reasonable middle ground in corporate communication, rather than catering to extreme opinions.


- The impossibility of making all customers and employees happy all the time.


- The balance between taking a stand and staying neutral in business.


- Leaning into trends and experiences to create memorable moments and build culture.


- The importance of communication and connection within an organization, beyond just offering perks and parties.


- Addressing real problems in a company, rather than just putting icing on a mud pie.


- Ensuring consistent messaging across an organization.


- Why brands should prioritize empathy in their interactions with customers.


- Pam’s experiences helping others, showing vulnerability and empathy as a leader.


Thanks to Pam Nemec for being on the show!


Learn more about Pam Nemec Consulting: https://pamnemec.com


Connect with Pam on LinkedIn: https://www.linkedin.com/in/pamnemecculturecoach/


Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.


Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop


Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall


Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach


Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.


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Bill on Facebook: https://www.facebook.com/billgall/


Bill on Twitter/X: https://twitter.com/billgall


Chapters in this episode:


(0:05) Pam’s experience at Whataburger.

(6:42) Brand nostalgia and its impact on customer loyalty.

(10:43) Company culture, values, and communication.

(18:12) Leadership, humility, and caring in a restaurant company.

(24:52) Building a positive company culture.

(31:44) Communication and leadership in a company.

(36:25) Using brand storytelling to connect with customers.

(42:23) Building trust.


This episode was produced by Story On Media & Marketing: https://www.successwithstories.com

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About the Podcast

Scaling Up Business Podcast
Scaling Up Business is all about how a few companies make it...and why the rest don’t. Our podcast shows are drawn from the lessons of our coaching clients, coaching partners, and the leading authors that contribute to our Conferences and the Scaling Up best selling book by Verne Harnish, and the Team at Gazelles.

We’ll share practical tools and techniques for building an industry-dominating business. These approaches have been honed over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities that come with scaling up a venture.

We want to turn what can feel like an anchor, into the wind at your back — helping you create a business where the team is engaged; the customers are doing your marketing; and everyone is making money.

Each episode of the Scaling Up Business show focuses on one of the four major decision areas every company must get right: People, Strategy, Execution, and Cash. We'll share the tools and methods that have been used by more than 40,000 firms around the globe to scale their companies successfully -- many to $1 billion and beyond.

Running a business is ultimately about freedom. The Scaling Up Business show tells leaders how to get their organizations moving in sync, to create something significant, and still enjoy the ride.

About your host

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William Gallagher