Episode 586

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Published on:

18th Sep 2024

Grow Your Business Through The Power of Podcasts with Jeremy Ryan Slate

Is starting your own podcast really the best way to leverage the medium for business growth? And if it is, how can you craft a podcast pitch that actually gets you booked as a guest?

In this episode, Bill and his guest discuss the power of podcasting for business growth. The discussion explores how authenticity and storytelling can help leaders build trust and credibility in the podcasting world.


Today’s guest is Jeremy Ryan Slate, the CEO of Command Your Brand, a company that helps clients gain visibility through podcasting and media appearances. He is also the host of a podcast with millions of  listens and the author of "Unremarkable to Extraordinary."


Key topics that Bill and Jeremy explore in this episode: 


- Jeremy explains how his background in history and PR influenced his understanding of storytelling and its impact on shaping public perception.


- Learn why being a guest on other podcasts can be more effective than starting your own podcast, and how to leverage these appearances for maximum impact.


- The shift towards authenticity on social media and the growing importance of video in podcasting.


- Jeremy shares how his mother's stroke was a pivotal moment that led him to reassess his career. 


- Tips on how to effectively pitch yourself as a podcast guest, avoid common mistakes, and engage audiences through relatable content.


Chapters in this episode: 


02:42 - Jeremy's Personal Wake-Up Call and Career Transition

12:03 - The Importance of Being a Podcast Guest

16:04 - Common Mistakes in Podcast Pitching

19:43 - The Significance of Video in Podcasting

26:32 - Case Study: Dr. Mike Haley's Aloe Product

28:32 - Affiliate Partnerships 

35:45 - Using Podcasts to Write a Book

38:46 - AI in Content Creation: Pros and Cons

41:15 - The Current Podcast Landscape


Thanks to Jeremy Ryan Slate for being on the show! 


Learn more about Command Your Brand: https://commandyourbrand.com/ 


Learn more about Jeremy: https://www.jeremyryanslate.com/ 


Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. 


Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop 


Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach 


Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. 

 

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.


Subscribe via Spotify: https://spoti.fi/3PGhWPJ

Subscribe via Apple Podcasts: https://apple.co/3PKe00u


Bill on Facebook: https://www.facebook.com/billgall/ 

Bill on Twitter/X: https://twitter.com/billgall 


This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

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About the Podcast

Scaling Up Business with Bill Gallagher
Do you dream of an easier way to scale and grow your business? Do you wish you didn’t have to work so hard and put in as many hours? Do you find growth too slow, or hard to sustain?

This podcast—Scaling Up Business with Bill Gallagher—can help you achieve and maintain the growth you want.

A message from your host: “I’ve been in your shoes as a founder, CEO, and executive leader. I’ve coached and trained many leaders just like you over more than 15 years to grow their businesses successfully and profitably. But more than that, I’ve helped give them their time and sanity back. My core strength is making the growth process easier, faster, and way more fun.”

A dynamic thought leader, Bill talks with fascinating and brilliant guests each week, including visionary CEOs, trailblazing entrepreneurs, best-selling authors, renowned business strategists, and more.

Broadly, each episode focuses on one of the four major decision areas every entrepreneur and company must get right: People, Strategy, Execution, and Cash. More specifically, the show explores topics such as:

* Business Growth & Scaling.
* Customer Experience & Marketing.
* Innovation & Differentiation.
* Leadership Development.
* Delegation & Accountability.
* Vision & Strategy.
* Team Dynamics.
* Hiring & Talent Management.
* Company Culture.
* Employee Engagement.
* Crisis Management.
* Effective Communication.
* Influence & Persuasion.
* Business Strategies.

Running a business is ultimately about freedom. Subscribe to this podcast to learn how leaders like you can get your organizations moving in sync, create something significant, and still enjoy the ride. Subscribe if you want to elevate your business to unprecedented heights by tuning in to a masterclass in business excellence.

For information on Bill Gallagher’s coaching and training programs, and Scaling Up Workshops, visit www.ScalingCoach.com

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William Gallagher