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Published on:

21st Jul 2021

269: Carol Sanford — How to Create a Responsible Business

Why does responsibility matter? Why should there be balance? Why is all of this even important? Today’s guest has some answers and suggestions on how you can become a more responsible business.

Carol Sanford is an award-winning Business Educator, Summit Producer, Podcaster, and Author. She is a regularly recognized thought leader and has worked alongside Fortune 500 companies like Google, DuPont, Intel, P&G, and more over the last four decades.

When Carol went to Berkeley, a man named Thomas Kuhn opened her up to a whole new world of different perspectives. Combining this with the memorable moments Carol spent with her grandparents, who were half Mohawk and lived off the land, Carol saw how one tiny change could create drastic impacts.

 

Carol decided to take what she learned from Thomas and create a framework that would help you see what kind of paradigm you were living under, understand the impacts of that paradigm, and work on ways you can change it for the better.

 

Although Carol wrote her book, The Responsible Business, nearly 15 years ago, the book is going through a re-release right now, the core of that book dives into helping corporations (and nonprofits) understand that the way they run the business is changing and affecting the lives of everyone who buys and interacts with them. It’s not just about profit or growth or teams, it’s so much more than that.

 

Interview Links:

Sponsored by: Bit.ly/clariontech

Carolsanford.com

Carol on Twitter

Carols book: The Responsible Business

The Structure of Scientific Revolutions, by Thomas Kuhn

 

Resources:

Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

 

Did you enjoy today’s episode? If so, then head over to iTunes and leave a review. Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.

 

Scaling Up is the best-selling book by Verne Harnish and our team for Gazelles Coaching, on how the fastest-growing companies succeed where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading Gazelles Coach. Gazelles is the term we use for fast-growing companies.

 

We help leadership teams with 4 Decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth success. Scaling Up for Gazelles companies is based on the Rockefeller Habits 2.0 (from Verne’s original best-selling business book, Mastering the Rockefeller Habits).

 

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About the Podcast

Scaling Up Business Podcast
Scaling Up Business is all about how a few companies make it...and why the rest don’t. Our podcast shows are drawn from the lessons of our coaching clients, coaching partners, and the leading authors that contribute to our Conferences and the Scaling Up best selling book by Verne Harnish, and the Team at Gazelles.

We’ll share practical tools and techniques for building an industry-dominating business. These approaches have been honed over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities that come with scaling up a venture.

We want to turn what can feel like an anchor, into the wind at your back — helping you create a business where the team is engaged; the customers are doing your marketing; and everyone is making money.

Each episode of the Scaling Up Business show focuses on one of the four major decision areas every company must get right: People, Strategy, Execution, and Cash. We'll share the tools and methods that have been used by more than 40,000 firms around the globe to scale their companies successfully -- many to $1 billion and beyond.

Running a business is ultimately about freedom. The Scaling Up Business show tells leaders how to get their organizations moving in sync, to create something significant, and still enjoy the ride.

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William Gallagher