219: Darius Mirshahzadeh — The Core Value Equation
Does your company have values? Are you living them out each and every day or have they become another action item on the list? It’s okay to be a bit cynical about your values. Today’s guest showcases how values can really move mountains.
Darius Mirshahzadeh is a high growth CEO, serial entrepreneur, and culture-building mad scientist at The Money Source. He was ranked #9 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the U.S. Through the use of values, Darius grew his company of 30 to over 1,000!
Darius has always been an entrepreneur, starting from the age of 10, and when he was 25, he started his first high-growth company. However, despite his success, he had no idea what he was doing. He joined the Birthing of Giants program and it opened his eyes to what core values could do to a company and its people.
However, the journey was still not perfect. As Darius was sharing the core values to his team for the very first time on a call, one of his team members did not have their mic muted and he overheard what they — really — thought about the company’s values. He was upset, but looking back, that person was right. The company was still a mess.
Three years into the Birthing of Giants program, they conducted an exercise to see which of the founders could remember their own core values. Half of the room didn’t (Darius being one of them), and the remaining other half didn’t believe their employees could remember them.
Darius was dumbfounded, how could he not even remember his own core values? Darius went back to the drawing board. What he created was not memorable and they couldn’t be applied to real-life scenarios. He decided to rework his core values in a simpler way and have it be something that everybody could realistically live through and take action on.
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