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Published on:

19th Jun 2019

154: Stacey Brown Randall — Get More Referrals

Some of our best and most valuable business comes from a referral, but how do you cultivate it and, most importantly, repeat it? Today’s show is all about how to create scalable and repeatable referrals through systems.

 

Stacey Brown Randall is a three-time Entrepreneur, author of Generating Business Referrals Without Asking, and the host of the Roadmap to Grow Your Business podcast! Stacey has taught her ‘no-asking’ referral strategy to hundreds of clients and audiences all over the world.

 

When Stacey gave her notice to leave Corporate America to work with a husband & wife team, she did not realize she was four weeks pregnant at the time. After working with them for about 8-9 months, her client actually encouraged her to start her own business. And, she did it! But after five years, she was mentally exhausted and had to throw in the towel.

 

How can you apply a strong referral strategy in your business without being promotional and ‘gimmicky’? When Stacey goes into companies of all sizes, she actually has to undo a lot of old myths about networking and referrals. A lot of companies provide an incentivized referral program, but in a lot of cases, that just doesn’t work. When Stacey works with companies, she has them go through an exercise where they craft their own referral plan. In this, you identify who your referral sources are, you create a plan on how to build meaningful and memorable connections with your referral sources, and most importantly, you thank and acknowledge your customers for their referral!

 

Interview Links:

Staceybrownrandall.com

 

Resources:

Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

 

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About the Podcast

Scaling Up Business Podcast
Scaling Up Business is all about how a few companies make it...and why the rest don’t. Our podcast shows are drawn from the lessons of our coaching clients, coaching partners, and the leading authors that contribute to our Conferences and the Scaling Up best selling book by Verne Harnish, and the Team at Gazelles.

We’ll share practical tools and techniques for building an industry-dominating business. These approaches have been honed over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities that come with scaling up a venture.

We want to turn what can feel like an anchor, into the wind at your back — helping you create a business where the team is engaged; the customers are doing your marketing; and everyone is making money.

Each episode of the Scaling Up Business show focuses on one of the four major decision areas every company must get right: People, Strategy, Execution, and Cash. We'll share the tools and methods that have been used by more than 40,000 firms around the globe to scale their companies successfully -- many to $1 billion and beyond.

Running a business is ultimately about freedom. The Scaling Up Business show tells leaders how to get their organizations moving in sync, to create something significant, and still enjoy the ride.

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William Gallagher