115: Mo Fathelbab Discusses The Friendship Advantage
If you think about it, there’s really no such thing as B2B. People are behind these businesses and they work with other people! It all comes down to relationships and communication. Today’s guest shares how you can build more meaningful, deeper, and stronger relationships!
Mo Fathelbab is the Founder and President of Forum Resource, LLC and co-founder of Alumni Forum Services. He is also the author of the best-selling book, Forum: The Secret Advantage of Successful Leaders and his latest book, The Friendship Advantage: 7 Keys to Building Relationships that Transform Corporate Culture and Drive Productivity. Mo will be diving into why strong relationships make all the difference and how you can build deeper relationships from the ground up in this episode!
Mo is so passionate about relationships because he knows what it’s like to not be able to connect with anyone. Growing up, he purposely put himself in situations where he was forced to talk to people so he could get better at connecting.
During a ‘Forum’ training, Mo experienced something magical. He was sharing personal details with mere strangers, things he had never shared with his family or closest friends, and it was liberating. Mo thought it was so valuable that he decided to host these trainings all over and deliver it to busy entrepreneurs wherever they may be located.
These trainings provided a model for powerful, meaningful, real, relationships that people don’t usually see in their day-to-day lives. Looking back, Mo reflects that he has shared literally everything with his group; he has no secrets and it’s an amazing feeling.
The seven keys to building relationships that Mo has outlined in his book, The Friendship Advantage, are judgment-free, mischievous fun, vulnerability, kind-truth, reliability, sharing and generosity, and to share purpose and value. The combination of these seven help build connections wherever you are.
Mo provides an example of how this would typically play out in a company setting. The first thing to determine is how does a company handle or resolve conflict. After that, it’s time to set an agenda, and then have those difficult conversations to pull everybody onto the right track.
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