103: Ami Kassar - Best Ways To Fund a Business
How do you fund your business? Is it with investors? Loans from the bank? Or something else entirely? Today’s guest will share the various ways you can fund your business and what option is right for you!
Ami Kassar is the founder and CEO of MultiFunding and a bestselling author of The Growth Dilemma. Ami specializes in helping people develop creative cost-effective alternatives to navigate the (very expensive) needs of a business.
Ami shares an example of how entrepreneurs should be thinking about their businesses. If all of your dreams came true, what would your business look like three years from now? And, what’s holding you back?
In Ami’s example, what was holding the entrepreneur back from growth was because she was still managing payroll and admin when her talent was really in consulting and leading the consulting teams. In order for her to switch her focus, Ami asked her, “How much would that cost you and how long would that take to start paying for itself?” Her answer was 350K.
So, the question was, could she afford the switch? She couldn’t. She runs her business the way many small business owners do, on a hustled budget, which means they don’t feel like they can spend more than what they can bring in.
Ami opened her eyes to the different loan options she could afford based on her situation. She qualified for a Small Business Loan, which means she could borrow 350k without putting a lien on her house. She would have a monthly payment of $4,300, which was around 12-13% of her cash flow and it would allow her to successfully make the switch in the least painful way.
This is the perfect example of how you can responsibly use leverage to scale up and grow without putting too many financial risks and burdens onto you and your personal household. If everything works according to plan, the entrepreneur would have paid the loan off in 2.2 years and she would triple her bottom line.
Interview Links:
Resources:
Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.
Scaling Up Podcast — Brian Scudamore
Scaling Up Podcast — Shannon Susko
