Published on:

21st Sep 2016

022: Ted Sarvata - How to Find Your Purpose and Incorporate It Into Your Business

Ted Sarvata is a fellow Gazelles coach who is focused on reigniting your purpose to restore your sanity! He and I will be diving into purpose, how you find it, how you use it in a company setting, and so much more on this week's episode.

How do you discover your own personal purpose? Business owners tend to downplay their purpose in terms of why they started their business, but the reality is they shouldn't. The team buys into the owner's vision and the company's purpose, so the 'why' needs to be prominent in the company culture.

Why does purpose even matter? Isn't that a bit 'woo-woo'? For those who might think so, I share a story with the audience on why taking your team through the journey of discovering their purpose is so powerful. Purpose becomes the core motivator for your team and this is one of the reasons why it's so crucial for the team to discover it.

As you begin the conversation, it is best to first ask people what they do and why they do what they do? You keep peeling back that layer until it starts to 'click' for them as to what their purpose might be in life and within the company.

So, once you've discovered purpose, what's next? Well, now that you have this knowledge, what does it mean to you? Ted shares an example of how one of his clients used this new-found discovery of purpose and how they incorporated their purpose within their long-term company goals.

People often get scared about choosing the wrong type of purpose, but the beauty of purpose is that it can and will change! You do not need to climb a mountain to discover yourself and your meaning. Purpose comes from you, which means there's no such thing as having a wrong purpose.


Interview Links:

Ted Sarvata

Start With Why – Simon Sinek TED Talk

More Resources: ScalingUpBusiness.com:  Learn about how growth coaching can help you and and your business see big results. Scaling Up Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Bill on YouTube: Short videos to keep you Scaling Up.


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Scaling Up is the best-selling book, by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed where so many others fail. My name is Bill Gallagher and I'm a certified Gazelles business coach. 

We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).

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About the Podcast

Scaling Up Business Podcast
Scaling Up Business is all about how a few companies make it...and why the rest don’t. Our podcast shows are drawn from the lessons of our coaching clients, coaching partners, and the leading authors that contribute to our Conferences and the Scaling Up best selling book by Verne Harnish, and the Team at Gazelles.

We’ll share practical tools and techniques for building an industry-dominating business. These approaches have been honed over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities that come with scaling up a venture.

We want to turn what can feel like an anchor, into the wind at your back — helping you create a business where the team is engaged; the customers are doing your marketing; and everyone is making money.

Each episode of the Scaling Up Business show focuses on one of the four major decision areas every company must get right: People, Strategy, Execution, and Cash. We'll share the tools and methods that have been used by more than 40,000 firms around the globe to scale their companies successfully -- many to $1 billion and beyond.

Running a business is ultimately about freedom. The Scaling Up Business show tells leaders how to get their organizations moving in sync, to create something significant, and still enjoy the ride.

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William Gallagher